One page per practice area
A single 'Practice Areas' page rarely ranks. A dedicated page per service — and per city you serve — is what search engines reward.
Legal marketing · Built by an attorney
Law Firm SEO and Websites. Built by Someone Who Practiced Law.
Toga is a Brazilian legal marketing agency founded by a practicing attorney. We build law firm websites and landing pages that turn searches into signed cases — with the CRM and follow-up automation behind them, so no inquiry goes unanswered.
The basics
What law firm SEO actually is.
SEO for lawyers is the work of making your firm the answer when someone types their legal problem into Google. That means fast, well-structured pages, content that matches how people actually describe their situation, and a site Google can crawl and trust.
A firm website introduces the practice as a whole: attorneys, practice areas, results, contact. A landing page does one job — speaking to one person with one problem, such as "I was injured at work" or "my visa petition was denied" — and turning that visit into a consultation.
The closer the page speaks to what someone searched for, the higher the share of visitors who pick up the phone.
Our approach
Why a brochure website is not enough
Intent over volume
'Best employment lawyer near me' brings cases. Generic legal traffic brings tabs. We write for the searches that end in a consultation.
Copy a lawyer would sign
No guaranteed outcomes, no hollow superlatives. Copy written with professional-conduct rules in mind, because it is written by an attorney.
Measured, not guessed
You see how many people arrived, how many converted, and which pages produced the signed cases.
What sets us apart
Marketing written with professional conduct in mind
This is where most agencies get law firms in trouble: they have never read a rule of professional conduct. Advertising restrictions on outcome claims, testimonials and comparative language are real, and they vary by jurisdiction.
Toga was founded by a practicing attorney, so every page we produce starts inside those limits instead of being cleaned up afterward. We draft conservatively and leave the final call with your bar's rules.
- No promises or guarantees of a specific outcome
- No comparisons against other attorneys or firms
- No sensational or purely commercial language
- Technically accurate descriptions of each practice area
- Clear professional identification wherever it is required
Founder of Toga
Attorney · Legal marketing
Process
How we work.
- 01
Discovery
We map your practice areas, the cases you want more of, and the markets you serve.
- 02
Keyword and intent research
We find the searches your future clients actually run, and the questions behind them.
- 03
Copy and structure
One page per practice area, written around real client questions and reviewed for conduct rules.
- 04
Design and build
Fast, mobile-first pages with clean technical SEO and schema markup.
- 05
CRM, automation and reporting
Every inquiry lands in your pipeline with an instant reply, and we tune the pages from real data.
Three pillars
Traffic, CRM and automation.
Rankings alone solve only part of the problem. Without a CRM organizing inquiries and automation replying fast, most of the leads you paid to earn quietly disappear.
Search and paid traffic
Organic SEO for compounding growth, with Google Ads when you need cases this month.
CRM
Every inquiry tracked with history and status, so nothing sits in an inbox.
Automation
Instant first response by text or WhatsApp the moment someone reaches out.
Selected work
Law firm sites and landing pages we built.
FAQFrequently asked
Frequently asked
questions.
Common questions about law firm SEO, websites and landing pages. If yours is not here, just ask.
It depends on scope: the number of practice-area pages, whether you need a new website or an optimization of the existing one, and whether CRM and follow-up automation are included. We quote per project after a short discovery call.
Want a law firm website that ranks and converts?
Tell us about your practice and we will send a proposal built by someone who understands both the law and conversion.